Lauren McCullough

Female Voiceover Talent

717-281-1991‬

LaurenMcCulloughVO@gmail.com

Marketing

Video Ads On Social Media

Marketing

Video is dominating the internet. I probably don’t need to tell you that. You already know about the growing prominence of YouTube, the meteoric growth of platforms like TikTok, and the fact that your computer starts playing ads constantly as you browse the internet, just trying to look up a recipe or check out some sports stats. 

It doesn’t matter where you go, video is there. The same is true on social media sites. Even platforms that aren’t historically video platforms, like Facebook, are now full of them. And if you consider YouTube to be a social media platform in it’s own right, then there’s no denying that video is dominating the social media world as well.

How can you get in on that, with video ads that actually stand out and convert? In many ways, it’s about getting back to the basics of ads and selling, and finding ways to connect naturally with your target audience. 

What are Video Ads On Social Media?

You’ve probably seen video ads on social media before, so maybe you’re already thinking of ideas, but before we dive into the creative side of things, let’s talk about the logistics. There are different ways to create video ads for social media. 

Paid Ads on Social

When you think about video ads on social media, there are many ways to go about it, depending on the platform. For instance, Facebook advertises video ad options for video ads within other videos, known as instream, or videos in the newsfeed or in stories. LinkedIn, Instagram, and more have similar options. As you’re considering which kind of video you want to make, think about the goal of your video and who you want to connect with. You may even want to create a few different options and see which ones perform best. Because they are in the business of selling this ad space, every social media platform has detailed information about how to choose each particular ad. Here is LinkedIn’s ad how-tos and information, for example. 

Promoting Your Own Video Post

Another option for video ads on social media is to promote your own posts. The benefit of this option is that you can create a series of videos or try different things until you get some positive feedback. When one of your videos becomes popular, you can then funnel money toward promoting that post so that more people see it. 

Finding The Right Voice For Social Media Ads

Finding the right voice for your social media ads is about knowing your brand personality and your target market. What does your brand personality sound like? Have you thought about that?

If you have a brand guide, it probably contains things like your logo, your brand colors, your font, and other visuals. You may have a style guide or content guide too that has information about how your brand should speak in social media, blogs, brochures and more. But do you have a voice guide? Have you thought about your brand guide in terms of the sounds surrounding your brand? 

Your social media ads should showcase a voice that reflects your brand. Think about your brand’s personality. Is it peppy, lively, and colorful? Then your videos should be too. Is it serious, even-keeled, and steady? Your social media ads should echo that. Is it techy, smart, and witty? That’s the voice you need. Is it light-hearted and jovial? Then you know the voice to find. Is it heavy, concerned, and focused? You know that voice too. 

It’s the voice you hear in your mind, when you think about your brand. That’s the voice talent you should hire to speak in your social media video, especially if you are creating explainer videos or other videos that require narration. 

Another way to think about who you should engage with for your social media video ads is to think about your target market. People are prone to making decisions and purchases when they hear from people who sound like them or sound like their trusted community. As an example, as a millennial mom, I tend to sound like a millennial mom. And millennial moms are more likely to take advice and hear recommendations from another millennial mom. Brands hire me to be that millennial mom voice to captivate and capture that audience.

Who is your target audience? What do they sound like? More importantly, who do they sound like? 

This is something I’ve talked about even with political ads, which of course are often on social media as well. There is a wonderfully diverse pool of voice talent available for any social media voice. Digging into the details with that and hiring the right voice can go a long way in helping you connect with your audience.

Which Social Media Platforms Should You Post Ads On?

Don’t make the mistake of feeling like you need to be everywhere at once. Just be where you need to be, where your target market is. 

Target Market Habits

It really comes down to the question of where does your target market hang out. It’s something you’ll hear all the time in marketing advice, but when the time comes to actually create your social media video campaign, you may be tempted by the numbers or the flashy opportunities. Keep your head down. Stay focused on where your target audience actually hangs out. It will be well worth your time to put your emphasis on Facebook and Pinterest, if that’s where your customers are. On the flipside, if your customers are flocking to the next big thing in social media, such as TikTok or something even newer, then it’s worth exploring those platforms. 

How Do They Use Social Media?

It also depends on how people use each platform, as well. What are they doing when they are scrolling through Facebook? Are they using it for Marketplace or connecting with friends? How about Pinterest? What is your target market looking for when they are searching there? 

LinkedIn is an interesting place to consider as well. Although it is traditionally focused on careers and business, it’s also a place people scroll to connect with like-minded individuals and ideas. They may be getting news from there or connecting with colleagues or classmates. 

Think about why your target audience is using that particular platform to help shape what kind of video you want to post. What are they looking for? Can you be that?

Video ads on social media can be a great way to connect with new followers and send people to your website. Make sure you are using the right voice to connect with your audience and place your ads on the social media platforms that make the most sense for your brand.

How Real Estate Firms Can Use Video

Business, Marketing, Real Estate

Implementing videos into your real estate marketing can connect with buyers, before a showing and during the decision process. Videos can bring a property to life and help potential buyers understand how the space is laid out and how various rooms connect, as well as let them see the details and characteristics that photos may otherwise miss. Videos also give you a chance to talk about the space, providing commentary and introductions, as you can with an in-person tour. 

Furthermore, videos can be used throughout your real estate firm marketing. Aside from showing off your listings, you can also introduce your team, educate clients or potential buyers about current opportunities, and more. 

Why Should You Consider Video Marketing In Real Estate?

In many ways, real estate is a relationship business. Clients often come through word of mouth referrals and as realtors work with clients, they get to know them on a personal level. That’s why video is a natural choice for real estate marketing. It gives you a chance to break the ice a bit and build rapport, even before you work together. Then as you showcase your listings, you’re able to highlight what makes these spaces special. Often, buyers need to envision how they would live in or use a place. Video lets you display that to a broad audience, who are still searching online, and haven’t stepped into the property yet. 

According to a joint study from Google and The National Association of Realtors®, buyers are increasingly searching YouTube to find an agent and to find properties for sale. This makes videos on YouTube a prime place to advertise your real estate firm, your team and realtors, and your listings.

Types of Videos to Use in Real Estate

Where do you start with creating videos for real estate? There are so many different types of videos you can use, but you’ll want to keep your goals in mind. What does your firm need today to grow? Is it about connecting with more buyers? Or building rapport in the area? Or ensuring that buyers have the information they need to make good decisions? These questions will inform which types of videos you create first.

Team Introductions

Introductory videos can serve as a virtual business card. You can share more about yourself and the types of listings you work with, to help potential clients learn if you’re a good fit. Think of it like a preview before a first call or meeting. 

Testimonials

Interviews with happy clients can highlight the strengths of your firm, and you as a realtor, in an authentic, personable way. These are a type of digital referral.  

Educational

Here is where you can help first-time buyers get a handle on the buying process or help real estate investors understand the opportunities currently available to them. You can interview other professionals such as mortgage lenders to position yourself as the go-to for a gamut of information.

Tour Videos For Real Estate

You don’t have to plan a lot for this one. You’ve already written the listing, highlighted the perks, and so on. You know what needs to be said about a property. Now get out the camera and show it off to buyers. 

  • Traditional Tour: This is as simple as turning on the camera and walking around the space, being sure to point out any special features, while not interfering with private spaces in a home.
  • Virtual Tour: While not technically a video, these interactive options allow buyers to “walk through” the space from their mobile device or computer. Zillow has an app that allows you to upload such a tour to a listing there, but for use across multiple platforms, you may want to hire a professional to splice this type of tour for you.
  • Live Walkthroughs: With a rise in social distancing, these have become more popular. Using a live video option, such as Facebook live or YouTube live, you can walk through a space, as viewers watch and ask you questions about specific features.
  • Neighborhood Tour: Location, location, location, right? Don’t forget to show off the neighborhood of a property, especially if it boasts unique opportunities such as walking or biking trails, restaurants and shopping, parks, or other community elements.

Examples of Real Estate Videos

Realtor Team Video Example

This is your chance to share some personal details about your team, hobbies or interests, so buyers start to feel like they know your team. You can also talk about the neighborhoods and communities you serve and why you enjoy this career. In this way, you can connect with your target audience. 

Home Buyer Testimonial Video Example

When you do develop a strong, personal relationship with a client, that’s ideal for a video interview. It doesn’t have to be flashy, although professional editing goes a long way. But as far as the interview, just ask them, “What made this experience different?” and “Why should someone work with us?”

https://www.youtube.com/watch?v=SZHdj6c54W4&feature=emb_title

Home Tour Video Example

Use this opportunity to point out the truly special parts of the property and who it might best suit.

https://www.youtube.com/watch?v=mpwcSGCacNs

Where to Post Real Estate Videos

Once you’ve created your realtor videos, make sure to place them in the right places online to gain maximum exposure and to get them in front of the right buyers. 

Start with YouTube. This will give you a home base for the video, so you can directly send the link to buyers or realtors, who may be interested. For educational and introductory videos, you may want to send in an email newsletter or in an email to new clients.

When you post on YouTube, and other places, make sure to use relevant keywords in your title and description, such as the neighborhood name, number of bedrooms or bathrooms, and so on. 

You can also use that link to share your videos on Facebook, LinkedIn, Twitter, and more.

Don’t forget to put your property tour videos on the listing pages. Some listing websites, such as Zillow, may have a place for you to upload the video directly. Others may require you to reference the YouTube link. 

Taking Video in Real Estate to the Next Level

Now that you’ve experimented with video, it’s time to take your marketing to the next level. Make video tours part of your sales package, by including them as part of the listing process. Hiring a professional on an ongoing basis can make that process easier. 

When looking for professionals, remember that a voice over talent can bring a consistency and professionalism that your videos require. Writing a script and overlaying their read on the walkthrough video will keep your tours sounding similar, reflecting your welcoming brand, and can ensure that the audio quality is crisp and understandable. You can also find a voice over talent whose voice reflects your own target market, making your videos more relatable. 

Yes, you can try to do it yourself, but when you’re busy trying to connect buyers with the right properties, you may not have time for multiple takes. When you’re a busy, successful real estate agent, anything you can take off your plate and hand off to someone else is always a plus. A voice over talent can do that work for you, providing a clean audio file, that will inspire confidence and excitement in your buyers. 

Want to learn more about working with a voice over talent? Connect with me anytime. 

 

Making New Year Business Goals

Business, Marketing

As you’re thinking about your own new year’s resolutions, are you putting together some new year business goals as wel

l? Your business life deserves the kind of fresh start and intentional thinking that the rest of you does.

It’s time for a new year, a new fresh start. But when it comes to business, how do you know where to start? Let’s take a look at some ideas, based on everything we went through last year and all the trends that are likely to drive us all forward in 2021.

Start With What Wasn’t Working

We can all admit there were a lot of unavoidable bumps in the road last year. Shutdowns and stay at home orders kept people at home, rather than in stores, offices, and more. We faced economic and financial issues, logistics and process issues, shipping slow downs, regulation shifts, and more.

But setting all of that aside, it’s time to ask yourself, “What really held me back this year?”

Maybe it’s time to get out a list, your favorite planner, pour a giant cup of tea, and really think about it.

Need some tea recommendations? You’re welcome to check out my Steeping Time YouTube channels and my reviews here. 

Here are some questions to ask yourself:

  • What held you back this year?
  • What did you wish you could have accomplished more of this year?
  • Where do you want to see yourself in another year?
  • What did you find frustrating and out of your control last year? 
  • What you can control this year?

Alright, now that you know which areas you want to build your new year business goals around, let’s take a look at some actionable steps you could be taking to make those more than goals, but realities in 2021. 

Let’s Make Things Simpler In the New Year

There’s been a lot of talk lately about the level of simplicity that this pandemic, and year, has brought to our lives. Of course, so many issues of this year have brought certain stresses and complications we weren’t expecting.

But we also weren’t expecting to reconnect with our loved ones at home the way we’ve been able to. We weren’t expecting the breathing room that comes with a cleared social calendar. We weren’t expecting to suddenly have time for those hobbies we’d been hoping to take up. This year has taught us how to slow down, how to reprioritize, and how to rebuild our lives in a way that we’ve never had the time for before. 

We can take those lessons to work too. 

  • Prioritize In many ways this year, we’ve learned what’s really important to us. Let’s set that kind of focus on our businesses as well. Let’s focus our energies on topics that grow us toward our goals and inspire us on a daily basis, rather than chasing carrots that we think we should catch, and never will.
  • Streamline Finding yourself spinning your wheels in some area of business too much? Now is a good time to look at streamlining your business. How can you readjust and create workflows that work for you? And by doing so, how can you free up your time to get back to that inspiring work we just talked about?
  • Outsource When you’ve determined what you want to be doing with your time this year, and what you want to be working better or more efficiently without your direct support, it’s a great time to assess what you can be outsourcing. Another great lesson of 2020 is that remote teams can work. So whatever business you are in, it may be time to start looking for employees, contractors, vendors, or partners who can support the work you do.

Digital Is Where It’s At This Year

Whether you’ve explored it a bit, are a total newbie, or have leveraged digital technology for years, it’s time to take digital to the next level in the new year. This year, more than ever, forced us all at home, away from in-office meetings, from trade shows, from conferences, and more. Everything from marketing and sales to day-to-day communication has gone digital and it’s time to get up to speed. 

What can you take digital this year?

  • Payroll and HR
  • Employee communications 
  • Sales and Marketing
  • Processes and Workflows
  • CRM and Customer Communication

Since we are on the topic, marketing is a big arena that’s shifting to digital fast. Sales and marketing teams have had fewer opportunities to meet with potential customers, with trade shows and conferences being canceled this year. There’s a lot of talk about when and how they are coming back, but after a year of this, digital sales and marketing have exploded. Many may not feel comfortable gathering in the near future, and even if they do, so many of us have grown accustomed to digital communication. Businesses who lean into digital are going to do best in 2021.

Video marketing will be critical in the coming year. Now is the time to think about how you can get the word out with explainer videos or whiteboard videos. Here’s a great example of how you can use videos to connect with customers digitally. 

https://www.youtube.com/watch?v=qSqfLMVrv0A&feature=youtu.be

Partnering With Marketing Experts

As you’re putting together your new year’s resolutions for your business, one of the best things you can do is connect with a list of qualified, trusted vendors you can rely on. Just because we can’t always meet with people over coffee or network at a local event, we can still make meaningful connections with business professionals we can trust, for our own services and to refer to others. 

How can you make genuine connections online?

  • Start with your values. What matters most to you?
  • Ask around. Make introductions and ask your friends for referrals. 
  • Share lists and connections with others.

If you’re looking for voice talent or video marketing referrals, I’d love to connect. Drop me a line anytime and ask me about the type of marketing vendor you’re looking to connect with. I probably have someone I can introduce you to. 

We’ve walked through a year of uncertainties and global shifting and are all ready for a fresh start. Of course, none of us can predict what can happen in 2021. Guessing would be futile, as we’ve learned, but that doesn’t mean we can’t be ready. 

Being prepared for whatever comes our way this year means being flexible and agile. It means facing the future with a certain courage and setting your face toward your goals. 

Let’s walk into the new year with a fresh focus on our priorities, and what matters most to us, in business and in life. Let’s be ready to use what we have, where we are, to make this year better than the last for the world around us.  

Spotlight on Holiday Marketing Trends

Marketing

Holiday Marketing Trends in 2020

It’s time to talk about holiday marketing trends. After all, it’s beginning to look a lot like… well, a holiday in 2020. Which like everything else this year is a little different than we’ve traditionally done things, isn’t it?

But if there’s one thing we’ve learned, it’s how to pivot, reposition ourselves, and prioritize what matters most to us. And this holiday season will be all about that as well.

This year may not be about the crowds at the mall or stores. It may not be about the full calendar of parties and cocktail hours. It may not be about the hustle and bustle at all. And maybe that’s not a bad thing necessarily.

Just as our own plans and priorities are changing so are holiday marketing trends. Some things will be different this year. Some things will be about leaning into trends that have been on the verge for a while. We are fully embracing digital and virtual experiences in lieu of traditional in-person events and so are businesses.

How Holiday Marketing Trends Are Redefining The Holiday

Holiday ads have long been a part of how we experience the season. Someone recently said they know the holidays have started officially when the Hershey’s Kisses are ringing out.

https://www.youtube.com/watch?v=4HtSLF4vlrk

Holiday commercials can set the tone for how we experience the holiday collectively. And with certain restrictions or personal decisions to stay socially distanced this holiday season, brands are using this opportunity to tell our story as a whole.

Have you seen this Etsy commercial? It’s how we’re all feeling. And there’s something effective about knowing that a brand “gets you.”

https://www.youtube.com/watch?v=4o4eMcIe4NA

How Holiday Marketing Trends Are Simplifying

With all the heaviness that we’ve been dealing with this year, so many of us are choosing lighter, simpler approaches to life. We want to focus on what matters, and leave the trappings and stressors behind.

And brands are understanding that so they are doing what they can to make things easier. They are offering suggestions to shop early and online, to avoid the rush and to spread out expenses over time.

They are also incorporating marketing technologies in new ways, to make our experiences easier and hassle free, such as virtual visits with Santa from Chatbooks.

According to a study by Criteo, the pandemic caused many of us to rethink how we do life and make changes to improve our quality of life. Brands would be wise to lean into that, offering simplified gift giving options that support those, such as these gifts for gardeners and gardening kits, that we found on Etsy.

https://youtu.be/v9iaTmHRyKI

How Holiday Marketing Trends Are About Giving first

It’s been a tough year, that goes without saying. And major brands are understanding that finances are tight for many. Even those who may not have been directly impacted, through job loss or other stressors, are feeling uncertain about what’s going to happen in the next year. Part of the simplifying we talked about above is in our spending, which may go down this year for many.

Because they understand this global concern, many brands are putting giving first in their marketing and outreach efforts. As a voice over, I was recently given the opportunity to create this great national commercial with Walmart and Ibotta. Ibotta is giving away free Thanksgiving dinners, simple as that. These are the kinds of campaigns, with heart, that I just love to see, and be part of this time of year.

https://youtu.be/yFCDC9I7r8c

How Holiday Marketing Trends Are Going Digital

Every year, we bemoan it, but we still participate in the chaos that comes with shopping this time of year. We wait in the lines for the major deals on the big items because we deem it worth it in the end.

But this year is different. The lines aren’t worth it. The savings might not be either.

Holiday marketing trends are going digital this year and we have never been more ready for it. Yes, those Black Friday sales can still happen, without the lines, without camping in front of a store, without the crowds! This year, it’s more convenient than ever, with Black Friday deals happening over a period of weeks and online options, with pick up or delivery, available.

Let’s be honest, we’ve been waiting for the world to lean into the digital. And this year, it’s finally time. We can finally shop in our pjs, and still get the deals we crave.

Of course, more digital means more video. Brands are leveraging visual and audio talent to create videos that inspire and educate, helping customers make the most of their online experiences.

How Holiday Marketing Trends Are Highlighting Small Business

With the shut downs, local businesses are leaning on this holiday season to get them through. And for good reason. According to the CNBC report, sixty percent of shoppers plan to do at least some local shopping this year.

And now is their time to compete. Being able to offer online orders, with in-store pickups, just as well as the big box stories, is a huge boost for small business. And virtual personal shopping is on the rise, a service that small businesses can excel at.

Restaurants are getting creative, offering curbside meals and take out options they had never considered before. And it has all of us as consumers drooling. Imagine your holiday meal being catered by your favorite local hang out or watering hole. In the past, it would have seemed crazy, as many restaurants would only cater large events. But now we are getting emails from local places willing to sell you a full course holiday meal at prices similar to a sit-down meal there. Enticing, isn’t it?

Priorities This Holiday Season, More Than Ever

The holidays have always been about slowing down and remembering what’s important, but this year, it feels like we mean it. We are making hard decisions about Zoom Thanksgivings and Christmas, but we know it’s because we are putting the important things first. We can still be together even if it’s not how we thought it would be. And that’s what matters right?

And all of this slow down means more time with the people we live with, who we choose to love and maybe don’t make enough time for. More time together this holiday season is what matters most. And if brands can help us do that even better, we’re grateful.

https://www.youtube.com/watch?v=E658Vbp6zUg

BENEFITS OF A BOOK TRAILER

Audiobooks, Book Trailers, Marketing

The publishing world has changed a lot in the last couple decades. From the introduction of e-readers, and the migration of books to digital, and the rebirth of audiobooks in that new format, plus a tsunami of indie authors, the changes have come fast and furious.

For the indie author, promoting your book can be intimidating.

How do you stand out in the digital crowd? Content comes at light speed, and attention spans are short. And there are a great many authors on the scene, whether in your genre or others. 

One of the better ways to promote your opus is in a video book trailer. Is it going to take time, and maybe some money to make? Sure, but this is a great method to connect the storied medium of writing with your modern age reader. The more crowded the marketplace gets, the more of a challenge it is to snare someone’s attention.

SIX REASONS TO USE VIDEO TO MARKET YOUR BOOK

You may hesitate with this idea because of course one of your best tools is the imagination of a reader. Wouldn’t a video spoil that? The possibility of that should be weighed against the potential benefits. And you’re in complete control over the type and style of the video–you don’t have to make this look like a movie trailer and show direct action from the story! This could be you reading from or talking about the book, video clips, illustrations or anything at all to connect your story to the eyes and ears of the reader. Below are six reasons to make yourself a trailer for this or any of your stories.

  1. Video is everywhere: The statistics back it up, video is the format of the now. By adding visual stimulation to your promotion package in the form of a video you’re increasing your findable links, and also giving people an easy way to make a connection with your work on more than one level. Statistically, people are more likely to purchase something after watching a video, and most people will watch a video to help them make a decision if one is available.
  2. Professional quality says great things about you: Making a good trailer will give other people a great first impression of you as an author and about your work in general. (in addition to the specific book, of course.) We all know how important those initial impressions are and how people are prone to make very quick judgements based on what they see and hear. The number of seconds people will stay on a piece of content is shrinking every year it seems, and you want to put your best video forward to catch those eyeballs. With professional editing and voicing, your work will stand out far more clearly in the sea of content. There are far more bad book trailers than good ones, and making professional choices is just as important for your editing and cover art as it is for this. 
  3. Easily shareable: “Going viral” is a dream of any content producer, but it’s far easier for people to share a video than a pdf or copy paste from a blurb. Most people these days browse on their phones and video sharing is just a couple taps away through all the social networks that the viewer is a part of. For email lists, most programs offer share buttons as a feature when you send out the new content to make sure you make it as easy as possible for your readers.
  4. Improves your website: People tend to stay on webpages longer when they have videos available. Not only can these videos benefit your current book, but are also a great addition to the permanent landscape of your website. However you choose to feature them, these videos can only help you long term.
  5. Text doesn’t always work with mobile browsers: Since most people are on mobile these days, it’s important to remember that whatever you choose to display needs to be as easy as possible for them to see. Sometimes the different ways that websites display on mobile browsers can render your text too small, distorted, or otherwise difficult to read. There are a lot of ways to view the internet on your phone, and they can all alter your text. Frustration and those short attention spans then kick in. And when people are frustrated, they’re a lot more likely to choose to move onto the next thing, no matter how good your book is. 
  6. It’s forever: you can’t really know how much ROI or conversions will happen with this video, but the more good stuff you put out there, the bigger your online “footprint” will be, and the more find-able, and noticeable you will be. Someone who comes upon an author with a stable of well produced clear videos is going to get a great impression of that author and have lots of good stuff to choose from. Plus, it’s easy to find an earlier video later, and have something that didn’t strike a chord the first time swing around and make a much bigger impact later.

HOW TO MAKE A BOOK TRAILER

So if you wanted to make a trailer, how would you go about it? Here are a couple bedrock level tips to get you started on your journey.

  • Target audience: Authors are often told to think about their ideal reader, their target audience. This is important for videos as well. You may be able to pull in a slightly different segment of the population with a video than with a blurb, and consider how that can possibly impact and benefit your reach. 
  • Length: Keep it short and sweet. The longer the trailer the more likely someone is to page away in the middle of it. 60-90 seconds is ideal. It might be hard to make your trailer bite sized, but it’s important to consider the viewer as the most important part of this equation and what they’re most likely to look at and enjoy. 
  • Call to action: Like in all sales pitches, you need to encourage people to take that next step when they finish your video. Make sure you include a clear direction for your viewers to move in, and leave them excited for your book! With accompanying text you can include your websites, other books, email sign ups, and anything else you’d like to connect your viewer to. 
  • Medium change: Keep in mind there is a distinct difference between the movie trailer idea and a book trailer. Movie trailers are showing a small piece of the whole, building up anticipation for the later viewing, whereas book trailers don’t necessarily have to do so. More important is showcasing a glimpse into your book and creating a standalone piece of enticing art. You don’t have to build up to something suspenseful, you can hook your viewer right at the start, and let them get a feel for you and the worlds that you create. You can share as much or as little of the actual content as you want, but the sense of anticipation and interest you can pique is unlimited. 

The single most important benefit of a book trailer is increasing your digital footprint. No matter how well the individual video does, you’re increasing your visibility in a crowded, complex, and constantly changing  marketplace.