Lauren McCullough

Female Voiceover Talent

717-281-1991‬

LaurenMcCulloughVO@gmail.com

Business

Will AI Overtake the Voiceover Industry?

AI, Business, Voiceover Industry

Do you talk to Siri? Bixby? Alexa? Google? Your car GPS? The rise of AI voices in modern life is everywhere, and growing every day. We’ve come a long way from the early times of Speak-n’-Spell toys some of us remember from childhood. 

VO vs. AI

It’s not surprising that this has caused some concern in the voiceover industry. You’ll see group and forum threads all over the place sharing articles and worries about whether or not voice seekers will automate, sending us all out of business. 

Some people are up in arms about AI voices, especially after the news broke of actor Bev Standing finding her voice stolen by the app giant TikTok, where users could make her voice say anything they pleased. Bev was rightly very concerned about her personal brand, and also wanted to  be fairly compensated for use of her voice. She’d recorded speech audio for another company in China, and it was then transplanted for use of the app.

You’d think HAL-9000 was shutting the doors on all of us, given how some people are acting. 

Will AI Voices take your job away?

But let’s take it down to brass tacks. Do you need to worry about AI voices taking your job away? The short answer is no. 

  • The first thing to know is that in many cases, AI voices will create jobs, because in order to create the speech, technology has to begin from recorded phrases from a real person. 
  • The second thing to know is that AI voices are not capable of the kind of nuances most of us are. There are demonstrations that have shown sound-alike voices for various people. But the time intensive modeling needed for that is not going to be used for your average voiceover project. So for audiobooks, commercial work, and most genres, breathe easy and keep on keepin’ on. You’re not in any danger for quite some time to come. 

AI will continued to be used throughout industries

The long answer? If you’re in arenas where emotion and nuance are not the first worry of what you’re voicing, you may want to keep your eyes open. AI voices will find a home here sooner than anywhere else. Once producing them becomes cheaper than it is now, as the ‘libraries’ of recorded voices increase enough, some of this type of work will probably go non-human. IVR and e-learning are two easy examples of places where the conveying of information is the most important quality. It won’t happen tomorrow, but it is probably a good idea to broaden your base of clients. 

Change happens in voiceover as much as any other industry, and although these genres are the likeliest to be first affected, it doesn’t hurt to have back up plans no matter where you are. Many talents are old enough to remember the digital revolution, and the vast changes that were forced on the voiceover industry. In almost all genres of voiceover, most people work only from home, and no longer go to the studio for all their work.

Protect YOUR voice and usage

Overall, the biggest thing you want to watch out for is what you’re signing when you’re looking into larger voiceover jobs. When, how, and for how long does the company you’re working for get to use your voice? Are they going to be able to sell it to another company, one that creates AI? No matter where your feelings are about the subject, make sure that you know what and where your voice can be used. Unfortunately, these technology developments are likely to bring out people and companies operating in a unethical manner to gain voice prints. 

Enter Clubhouse. This audio chat app has exploded onto the pandemic scene, giving socialization starved people a place to chat with others. It’s made a lot of waves, since you can’t record your rooms through the app, but the app can record you. The TOS claims that this only occurs when there is a problem reported in one of the rooms, and that the audio is deleted either after the room closes, or when an investigation concludes. But given the gleeful data-scooping activities of every tech giant in existence, whether or not you can trust Clubhouse remains to be seen. 

Also, it’s good to note that even if you don’t use the app, they may have your information. Since the app is invitation only based, and it requires users to upload their entire contacts list in order to send out invitations, anyone you know could have already given the app your data. And, although the app has sent out news that they’re working to protect the privacy of their users, people are very inventive in their ways to circumvent these kinds of restrictions. In addition, more of Clubhouse’s TOS says that they are allowed to track and share your information without telling you and in whatever way they please. 

Technology is all around you and continues to evolve

But the reality is, Clubhouse is not the first to do this. We’re all giant data mines to the tech giants, including your smart devices at home. If you have an Alexa or a Google dot, they record you too. Be careful what devices you purchase and what you connect to. Be aware that you’re giving your voice and your data away for free, which is something that may contribute easily to the rise of AI voices. Whether or not you want to download that app or buy an Alexa is up to you, however, it’s important to know the real impacts of the technology that you’re buying. We are all passive products to the tech giant industry. 

Although AI voices are in no way an immediate threat, and will certainly generate new voiceover jobs as companies build their voice libraries, it’s important to keep in mind that we can help control this flow of voices by choosing with our dollars as well as what jobs we take. Another important aspect for those touting only the inflow of jobs into our industry is that once these libraries are built, the jobs will slow down drastically. 

Yes, companies may want to add new voices, or update the existing ones, but once they have enough data to build from, they aren’t going to need your input again. This is something that cannot, by definition, be a ‘repeat client.’ In addition, these libraries are not likely to be subject to use rules the same way audio from a commercial might be. Companies looking for voice libraries are not going to want to come back and pay for use so they’re going to be looking for perpetual rights. 

Real people can not be imitated…yet

Nuance, emotion, and realism are our best defenses against the AI revolution. The human ear wants to connect emotionally to those they listen to, and that’s not going away. This is our biggest protection against brands building artificial voices for their work, since it is not something they are able to duplicate, and will not be for a long time to come.

Nurture authentic relationships with your clients, and emphasize the human connection. You are the sum of your experiences, and this is reflected in the unique take your voice is simply by existing. You can help tell a brand story and connect customers to a feeling far better than any computer generated voice can. 

Just make sure that you’re keeping your eyes open, your business dynamic, and carefully read anything you sign yourself up for, and the AI revolution won’t rock your business boat for years to come. 

8 ways to Stay Positive during a Dry Spell

Business

We’ve all hit a dry spell here or there sometime along the way. Sometimes it just comes out of nowhere, totally unexpected. You’re humming along and then all of a sudden things slow way down. 

Sometimes, you face a quiet season with others in your industry, when certain sectors take a hit. 

And sometimes, the whole world faces something like a pandemic and everyone across the board feels the stress of it all. Even as we start to come out of this one, the reality is that dry spells happen. No matter what you do for work, you’re likely to hit a drought again. Whether it lasts for a few moments of mental exhaustion or for a longer period of drain and stress, here are a few tips to get you out of a rut and get you back in the groove again.  

1. Reach Out to New Clients

Sometimes exactly what you need is one of the hardest things to do. When you aren’t cranking out work, you have more time to get some marketing done. If you’re feeling like you’re in a funk, reaching out to new potential clients can re-energize you and get you motivated again. 

Filling the top of your sales funnel is a really efficient use of your time when things are slow. Marketing our own work is so often overlooked when we are busy. Take the time now to return to your old lists and make those connections. 

2. Update your demos

When was the last time you updated your demos or portfolio? Sometimes life, and business, just gets so busy, and it’s not long before our marketing materials become outdated. Do your materials reflect your current work? 

In every business and art, we evolve and grow every time. With every new project, we learn more and our craft develops. If you’re a voiceover talent like I am, your range may have changed as you work with new clients and on different projects. And your own voice may have changed over time as well. Do your current demos still sound like you?

Even if your demos are an accurate reflection of your voice, are they a full interpretation of your work? Now’s a great time to make sure you include all the industries and types of projects you are involved with. YouTube is a great place to keep your demos updated and relevant. 

3. Batch plan your marketing

You know all those blog posts you’ve been meaning to write and all the YouTube videos you’ve been meaning to create? Use this dry spell to batch plan, and create, your marketing content. 

Dry spells can certainly be disorienting in their lack of deadlines and open schedules, but that cleared calendar may be just what you need to finally crank out all that content you’ve been wanting to get to. 

Start by getting organized and making a plan. You can write out an editorial calendar or social media plan. 

4. Network with your community

Many of us have grown accustomed to working solo, remote from any teams. For those of us in the freelance world, that’s nothing new. We’ve been working from our home studios and other home set ups, even before the whole world went virtual. Even though it has worked well for me for a large portion of my career as a voice over actor, we all miss interacting with people. 

I look forward to getting back to my favorite voice over conferences, even while they are virtual. Here’s a list of events happening in 2021 if you’re looking for great places to connect with fellow voice talent. 

You don’t have to wait for an event or conference to roll around to connect with your community. Go through your inbox and email address book and start sending some messages. Who have you not talked to in years? Who have you grown apart from professionally? 

Another way to get out of a funk in business is to get outside. Start visiting some local shops and restaurants and start talking with people. Actual people. Say good morning, ask how business is going, start a conversation. Maybe you’ll land some leads, or maybe not. But maybe just the act of interacting with people will help bring a fresh perspective.

Not sure where to start? Head on over to LinkedIn and start saying hello. Are we connected there yet?

5. Take classes/coaching

Sometimes our dry spells come along with feeling stale or stuck in our business pursuits. Maybe you’re feeling worn down or burnt out by the pace of your industry lately. Or maybe your business has taken a hit and you need to pivot a bit 

During those dry spells, sometimes the best thing we can do is arm ourselves with more information. Learn a new digital skill or take your expertise to the next level. 

If you’re looking for more foundational changes, try out a business or life coach. Sometimes that outside perspective can help us see our business and our routines with better awareness and focus. 

However you choose to empower yourself, education in any form can help you unlock new doors, mentally and practically, to get back on track. 

6. Revisit your yearly goals

When’s the last time you looked at your goal list? Did you write one in January? Or maybe you created a vision board or a five year plan. 

Slower times in business is just the right time to revisit those goals. How well is it going? Are you on track or have the realities of business derailed you a bit?
You can use this time to make some plans. Break down your goals into smaller chunks. WHat can you do this quarter? This month? This week? Today?

Taking the time to plan out a path to your big goals takes time that you may not have when business is hopping. Use this time to strategize.

7. Read up on trends in the industry

When we’re head down in business, it’s easy to lose track of what’s cutting edge or up and coming in our industries. Using your down time to get caught up on what’s going can set you up to come out on the other side better prepared to meet market needs and stay ahead of the competition.

It can also help you feel empowered and in charge of charting your course, rather than just sitting back and waiting. You may even find something new you love. 

8. Schedule a vacation and enjoy it!

Yes, I’m going to say it. Take some time off. I know, it’s so countercultural. And really? Business advice that essentially means stepping away? That’s just crazy. But in reality, we so rarely take the time to do this. We never step away. We never unplug. 

And we need to. Use this downtime as a sign that it’s time to just relax and enjoy life. Spend real time with the people you love and get back to the things that really matter. You can return refreshed and ready to tackle business out of a place of rest. 

We always refer to being busy as a good problem in business, but sometimes those slow downs are just inevitable. And that doesn’t have to be a bad thing.

How Real Estate Firms Can Use Video

Business, Marketing, Real Estate

Implementing videos into your real estate marketing can connect with buyers, before a showing and during the decision process. Videos can bring a property to life and help potential buyers understand how the space is laid out and how various rooms connect, as well as let them see the details and characteristics that photos may otherwise miss. Videos also give you a chance to talk about the space, providing commentary and introductions, as you can with an in-person tour. 

Furthermore, videos can be used throughout your real estate firm marketing. Aside from showing off your listings, you can also introduce your team, educate clients or potential buyers about current opportunities, and more. 

Why Should You Consider Video Marketing In Real Estate?

In many ways, real estate is a relationship business. Clients often come through word of mouth referrals and as realtors work with clients, they get to know them on a personal level. That’s why video is a natural choice for real estate marketing. It gives you a chance to break the ice a bit and build rapport, even before you work together. Then as you showcase your listings, you’re able to highlight what makes these spaces special. Often, buyers need to envision how they would live in or use a place. Video lets you display that to a broad audience, who are still searching online, and haven’t stepped into the property yet. 

According to a joint study from Google and The National Association of Realtors®, buyers are increasingly searching YouTube to find an agent and to find properties for sale. This makes videos on YouTube a prime place to advertise your real estate firm, your team and realtors, and your listings.

Types of Videos to Use in Real Estate

Where do you start with creating videos for real estate? There are so many different types of videos you can use, but you’ll want to keep your goals in mind. What does your firm need today to grow? Is it about connecting with more buyers? Or building rapport in the area? Or ensuring that buyers have the information they need to make good decisions? These questions will inform which types of videos you create first.

Team Introductions

Introductory videos can serve as a virtual business card. You can share more about yourself and the types of listings you work with, to help potential clients learn if you’re a good fit. Think of it like a preview before a first call or meeting. 

Testimonials

Interviews with happy clients can highlight the strengths of your firm, and you as a realtor, in an authentic, personable way. These are a type of digital referral.  

Educational

Here is where you can help first-time buyers get a handle on the buying process or help real estate investors understand the opportunities currently available to them. You can interview other professionals such as mortgage lenders to position yourself as the go-to for a gamut of information.

Tour Videos For Real Estate

You don’t have to plan a lot for this one. You’ve already written the listing, highlighted the perks, and so on. You know what needs to be said about a property. Now get out the camera and show it off to buyers. 

  • Traditional Tour: This is as simple as turning on the camera and walking around the space, being sure to point out any special features, while not interfering with private spaces in a home.
  • Virtual Tour: While not technically a video, these interactive options allow buyers to “walk through” the space from their mobile device or computer. Zillow has an app that allows you to upload such a tour to a listing there, but for use across multiple platforms, you may want to hire a professional to splice this type of tour for you.
  • Live Walkthroughs: With a rise in social distancing, these have become more popular. Using a live video option, such as Facebook live or YouTube live, you can walk through a space, as viewers watch and ask you questions about specific features.
  • Neighborhood Tour: Location, location, location, right? Don’t forget to show off the neighborhood of a property, especially if it boasts unique opportunities such as walking or biking trails, restaurants and shopping, parks, or other community elements.

Examples of Real Estate Videos

Realtor Team Video Example

This is your chance to share some personal details about your team, hobbies or interests, so buyers start to feel like they know your team. You can also talk about the neighborhoods and communities you serve and why you enjoy this career. In this way, you can connect with your target audience. 

Home Buyer Testimonial Video Example

When you do develop a strong, personal relationship with a client, that’s ideal for a video interview. It doesn’t have to be flashy, although professional editing goes a long way. But as far as the interview, just ask them, “What made this experience different?” and “Why should someone work with us?”

https://www.youtube.com/watch?v=SZHdj6c54W4&feature=emb_title

Home Tour Video Example

Use this opportunity to point out the truly special parts of the property and who it might best suit.

https://www.youtube.com/watch?v=mpwcSGCacNs

Where to Post Real Estate Videos

Once you’ve created your realtor videos, make sure to place them in the right places online to gain maximum exposure and to get them in front of the right buyers. 

Start with YouTube. This will give you a home base for the video, so you can directly send the link to buyers or realtors, who may be interested. For educational and introductory videos, you may want to send in an email newsletter or in an email to new clients.

When you post on YouTube, and other places, make sure to use relevant keywords in your title and description, such as the neighborhood name, number of bedrooms or bathrooms, and so on. 

You can also use that link to share your videos on Facebook, LinkedIn, Twitter, and more.

Don’t forget to put your property tour videos on the listing pages. Some listing websites, such as Zillow, may have a place for you to upload the video directly. Others may require you to reference the YouTube link. 

Taking Video in Real Estate to the Next Level

Now that you’ve experimented with video, it’s time to take your marketing to the next level. Make video tours part of your sales package, by including them as part of the listing process. Hiring a professional on an ongoing basis can make that process easier. 

When looking for professionals, remember that a voice over talent can bring a consistency and professionalism that your videos require. Writing a script and overlaying their read on the walkthrough video will keep your tours sounding similar, reflecting your welcoming brand, and can ensure that the audio quality is crisp and understandable. You can also find a voice over talent whose voice reflects your own target market, making your videos more relatable. 

Yes, you can try to do it yourself, but when you’re busy trying to connect buyers with the right properties, you may not have time for multiple takes. When you’re a busy, successful real estate agent, anything you can take off your plate and hand off to someone else is always a plus. A voice over talent can do that work for you, providing a clean audio file, that will inspire confidence and excitement in your buyers. 

Want to learn more about working with a voice over talent? Connect with me anytime. 

 

Lessons Learned in 2020

Business

What has 2020 taught us?

Lessons of 2020 have to be what we take away from this unparalleled year. If we walk away unchanged, not pivoting toward something better, then we are missing an opportunity to grow. According to the internet, Frederick Douglass once said “If there is no struggle, there is no progress.” Not sure if that’s a fact or cut-and-paste driven myth, which I guess we are doing again here, but nevertheless, it’s true, whoever said it. 

It’s been a year of struggle, but that doesn’t mean we can’t come out on the other side feeling stronger and maybe a little wiser. Hard times make us reevaluate and reprioritize. We come away with a fresh focus. Here is my list of 2020 lessons that I hope will stay with me long after the dust settles, and I hope will reshape how we work together as a society. After I share mine, I’d love to hear your list as well. Get in touch.

Without further ado, my lessons learned of 2020 list.

Remote working has many advantages.

It’s been such a long discussion that we’ve all dipped into for years. Most of my own voice over acting career has been at my home studio. As I’ve worked remotely for well over a decade, I’ve connected with so many people in so many industries who have been working this way too. For some, that freelance or remote lifestyle makes sense for their business and it’s been an acceptable practice. For others, it’s felt novel and almost rebel-like to set up a home office and make that their workspace. But as technology has exploded with opportunities in the last few years, remote working really makes a lot of sense. I don’t know why it’s taken so long to get every workplace and employer up to speed on the benefits of remote work, but this year, as so many of us were forced into it, many for the first time, we saw the many benefits. 

  • Employees are able to work from anywhere, such as their homes, which in the heights of the pandemic was the safest place to be.
  • It saves on overhead costs. Companies learned that first hand this year, as many gave up their office spaces and started saving money.  
  • It provides flexibility to employees which equals happier employees. They can be with their families when they need to be and work in ways that make the most sense for them. 

Remote working is no longer just a perk, but in many ways, the new norm.

That brings me to my second point.

Remote working has its challenges.

The honeymoon is over with this once-sought-after perk. And now that so many are spending so much time with this new reality, we are coming to terms with some of the disadvantages as well. First there’s the isolation. No more break room, water cooler chats. No more catching up with a colleague over coffee. It can get lonely. And second, technology has its hiccups. Yep, even Zoom has its problems. But with these challenges comes opportunities to be better. We’ve learned how to have Virtual Happy Hours and how to tighten up our systems.

Learn from the Pros and Cons

One of the best things we can do is to learn from the pros and cons and find a happy medium when it’s safe to do so. Now that we know that remote working actually works, but with some challenges, maybe we can develop new norms, where people come into the office part time or sometimes, with flexibility and creativity. We can build new working models that actually benefit both our personal and professional lives. 

Room for Improvement

With that, we have also learned that we have a lot of room for improvement in our environments. We’ve been taking a hard look at representation, inclusivity, and making sure all of our employees are comfortable and listened to in their work space. That work needs to continue. We need to keep having the conversations, listening to one another, and finding solutions that matter and that last. And then actually acting on those solutions and implementing them. The only way to come away from these hard times with growth is by integrating change.

Taking care of one another

This leads me to my fifth take away from this year. We’ve learned so much about employee happiness, retention, and holistic thinking when it comes to taking care of one another. I really want us to go into the next year, and beyond, thinking about how we can show up for our employees, and one another, in the future. What kind of steps can we take that actually show that we care about the whole person. I have a few ideas, but I know there are so many more, if we think creatively and well.

Maybe we need to make Election day a day off for everyone so they actually get to their polling places.

Maybe more employers should consider donation matching to encourage charitable giving among their team.

In conjunction, maybe teams should start having a day of volunteer service, or even make it quarterly, so people are encouraged to get out and give back. And we need to talk more about discrimination workshops and events that not only educate, but also foster healthy communication. All these things can be done outside the workplace as well. Maybe civic groups, community memberships, volunteer organizations, and other gatherings of people will start to implement these types of actionable steps forward.

Resilience and Innovation

And here’s my big take away from this year. Humans are resilient and innovative. So often that’s the take away from any hard thing we walk through together, because it’s true. We are amazingly able to face something hard and to come together and shine in the midst of it. Need some examples from this year?

  • The Vaccine Race. Not only did companies work together, even as they were competing, but they uncovered results from nothing in record time. 
  • So, so many people were able to shift their office jobs and schooling to 100% virtual, basically overnight, which is an amazing feat. 
  • When we started running out of hand sanitizer, PPEs and more, companies shifted and started manufacturing them. The ingenuity alone is inspiring. 

Yes, folks, it’s been a tough year.

A year of digging deep and learning more about who we are as a society and as individuals. We certainly don’t know what next year will hold, but I hope that we can take these lessons and let them shape for the better how we approach the challenges ahead.

Oh and let’s not forget one of the most important lessons of this year: just keep a stash of toilet paper on hand. Because you never know when that’s going to get crazy again.

Making New Year Business Goals

Business, Marketing

As you’re thinking about your own new year’s resolutions, are you putting together some new year business goals as wel

l? Your business life deserves the kind of fresh start and intentional thinking that the rest of you does.

It’s time for a new year, a new fresh start. But when it comes to business, how do you know where to start? Let’s take a look at some ideas, based on everything we went through last year and all the trends that are likely to drive us all forward in 2021.

Start With What Wasn’t Working

We can all admit there were a lot of unavoidable bumps in the road last year. Shutdowns and stay at home orders kept people at home, rather than in stores, offices, and more. We faced economic and financial issues, logistics and process issues, shipping slow downs, regulation shifts, and more.

But setting all of that aside, it’s time to ask yourself, “What really held me back this year?”

Maybe it’s time to get out a list, your favorite planner, pour a giant cup of tea, and really think about it.

Need some tea recommendations? You’re welcome to check out my Steeping Time YouTube channels and my reviews here. 

Here are some questions to ask yourself:

  • What held you back this year?
  • What did you wish you could have accomplished more of this year?
  • Where do you want to see yourself in another year?
  • What did you find frustrating and out of your control last year? 
  • What you can control this year?

Alright, now that you know which areas you want to build your new year business goals around, let’s take a look at some actionable steps you could be taking to make those more than goals, but realities in 2021. 

Let’s Make Things Simpler In the New Year

There’s been a lot of talk lately about the level of simplicity that this pandemic, and year, has brought to our lives. Of course, so many issues of this year have brought certain stresses and complications we weren’t expecting.

But we also weren’t expecting to reconnect with our loved ones at home the way we’ve been able to. We weren’t expecting the breathing room that comes with a cleared social calendar. We weren’t expecting to suddenly have time for those hobbies we’d been hoping to take up. This year has taught us how to slow down, how to reprioritize, and how to rebuild our lives in a way that we’ve never had the time for before. 

We can take those lessons to work too. 

  • Prioritize In many ways this year, we’ve learned what’s really important to us. Let’s set that kind of focus on our businesses as well. Let’s focus our energies on topics that grow us toward our goals and inspire us on a daily basis, rather than chasing carrots that we think we should catch, and never will.
  • Streamline Finding yourself spinning your wheels in some area of business too much? Now is a good time to look at streamlining your business. How can you readjust and create workflows that work for you? And by doing so, how can you free up your time to get back to that inspiring work we just talked about?
  • Outsource When you’ve determined what you want to be doing with your time this year, and what you want to be working better or more efficiently without your direct support, it’s a great time to assess what you can be outsourcing. Another great lesson of 2020 is that remote teams can work. So whatever business you are in, it may be time to start looking for employees, contractors, vendors, or partners who can support the work you do.

Digital Is Where It’s At This Year

Whether you’ve explored it a bit, are a total newbie, or have leveraged digital technology for years, it’s time to take digital to the next level in the new year. This year, more than ever, forced us all at home, away from in-office meetings, from trade shows, from conferences, and more. Everything from marketing and sales to day-to-day communication has gone digital and it’s time to get up to speed. 

What can you take digital this year?

  • Payroll and HR
  • Employee communications 
  • Sales and Marketing
  • Processes and Workflows
  • CRM and Customer Communication

Since we are on the topic, marketing is a big arena that’s shifting to digital fast. Sales and marketing teams have had fewer opportunities to meet with potential customers, with trade shows and conferences being canceled this year. There’s a lot of talk about when and how they are coming back, but after a year of this, digital sales and marketing have exploded. Many may not feel comfortable gathering in the near future, and even if they do, so many of us have grown accustomed to digital communication. Businesses who lean into digital are going to do best in 2021.

Video marketing will be critical in the coming year. Now is the time to think about how you can get the word out with explainer videos or whiteboard videos. Here’s a great example of how you can use videos to connect with customers digitally. 

https://www.youtube.com/watch?v=qSqfLMVrv0A&feature=youtu.be

Partnering With Marketing Experts

As you’re putting together your new year’s resolutions for your business, one of the best things you can do is connect with a list of qualified, trusted vendors you can rely on. Just because we can’t always meet with people over coffee or network at a local event, we can still make meaningful connections with business professionals we can trust, for our own services and to refer to others. 

How can you make genuine connections online?

  • Start with your values. What matters most to you?
  • Ask around. Make introductions and ask your friends for referrals. 
  • Share lists and connections with others.

If you’re looking for voice talent or video marketing referrals, I’d love to connect. Drop me a line anytime and ask me about the type of marketing vendor you’re looking to connect with. I probably have someone I can introduce you to. 

We’ve walked through a year of uncertainties and global shifting and are all ready for a fresh start. Of course, none of us can predict what can happen in 2021. Guessing would be futile, as we’ve learned, but that doesn’t mean we can’t be ready. 

Being prepared for whatever comes our way this year means being flexible and agile. It means facing the future with a certain courage and setting your face toward your goals. 

Let’s walk into the new year with a fresh focus on our priorities, and what matters most to us, in business and in life. Let’s be ready to use what we have, where we are, to make this year better than the last for the world around us.